About Us
In the age of technology spurred ever forward by the impacts of a global pandemic, stories are our true currency. Stories connect generations. Stories spur activism. Yet as creatives, we often amass years of valuable content - the stories in our archives - waiting to be unearthed, appreciated, and utilized.
Our speciality is creating radical reimaginings, reinventions, and transhistorical fusions for the future of culturally responsive storytelling to build value from your existing content.
Our passion is remixing archives to inspire the future.
Arbo Radiko (“Tree Root”) is the premiere, womxn and queer-led archival storytelling production studio working with today’s bravest creatives to curate, remix and produce multimedia content, connecting untapped work with today’s diverse audiences. We uncover, leverage and make relevant valuable stories from the archives of visionary creative companies and brands, media organizations, and legacy artist estates.
Our studio is made up of a global collective of creative leaders across strategy, audio-visual content creation, archival science, arts, and activism.
We believe in:
Engaging a diverse ecosystem of intersectional thought leaders to build new media experiences with archival content to educate and inspire.
Deepening brand identity building through ethnographic discovery and ancestral wisdom exploration to dismantle systems of oppression and forge creative connection.
Going beyond traditional documentary, reissues and remastering by exploring innovative interpretations of creative work with social justice partnerships.
Revealing, recognizing and honoring hidden voices.
Showcasing the evolution of the creative process over time.
Building value from catalog content to connect intergenerational audiences.
Arbo Radiko’s Creative Director, Multimedia Storyteller, and Strategist.
Jocelyn Arem works from 20 years of experience building and managing cross-functional teams and developing innovative brand development and marketing projects at the intersection of multimedia production and catalog storytelling. She leads Arbo Radiko’s interdisciplinary team of producers, designers, engineers and artists to navigate the transformation of primary archival content into valuable new brand marketing assets, raising her clients’ profiles in publications including the New York Times, NPR, Rolling Stone, The Wall Street Journal, and Vogue.
Jocelyn is a frequently sought-after speaker and panelist with engagements at South by Southwest, the School of the New York Times, Creative Capital, The EMP Pop Music Conference, the Center for Documentary Studies at Duke University, The San Francisco GRAMMY Chapter, the American Folklife Center at the Library of Congress, the NYU Music Technology Colloquium, and The Monterey Jazz Festival.
“Few people have Jocelyn’s ability to engage public audiences in the excitement of research and discovery. Her focus on heritage and culture appeals to diverse audiences. How she uses oral history, recordings, and documents to reconstruct the past makes for great storytelling and team building.”
— Nancy Groce, The Library of Congress
“Jocelyn has found an elegant and productive way to introduce audiences to the concept of storytelling and curation. I know her to be a resourceful and unflappable professional, and an endlessly curious student of American cultural history.”
— Ben Sisario, The New York Times
Photo by Leslie Kahan.