EXTRA.APP

“The Deep Dive” - Debit Card Podcast Series
Finalist for the Shorty Awards

Creative Ideation, Podcast Concept, Strategy, Scripting, Voiceover Talent Casting, Podcast Production

The Ask

Arbo Radiko was tasked with guiding the EXTRA.APP team in educating their users on credit in a fun, approachable, bite-sized audio format as a new marketing vertical, following the same tone as their successful blog platform.

Our Deliverables

We created a brand new “bite-sized” (15 minute / episode) 5-episode podcast series The Deep Dive, an immersive audio experience where we go in depth on all things credit, in a way that people can actually understand, geared towards Millennial audiences. Brand Touchpoints: Ad Reads/Breaks, Talent Integration, Custom Score. We defined the EXTRA.APP. brand across the series, which features funny and captivating financial scenarios prompted by teachable moments to educate and inspire audiences to create the financial futures they truly want.

In this series, we give listeners the best tips and tricks to build their credit. Our assemblies were crafted from real world examples and informed by the EXTRA.APP media archive—in keeping with EXTRA’s mission to give each listener the opportunity to be the agent of their own financial story. In each episode, key takeaways lead to usability on the app and social media platforms.