Arbo Radiko ("tree root") is a unique creative agency specializing in multimedia production and archival storytelling for brands, artists, estates, and organizations.
- Over $2M value raised through successful marketing campaigns, sold-out publications, album releases, awards, and innovative programming
- Over 15 years of experience building and managing cross-functional teams and developing projects that reach new audiences and communities
- Projects featured in the New York Times, Rolling Stone, NPR, People Magazine, Tokyo Folklore Center, ABC Australia and GRAMMY Week.
For many creative people, our worlds move so fast we can barely keep up. Our historical material - photos, recordings, letters, and creative projects get packed away in boxes for years. What if we could bring that material back to life? What if we could use it to promote our work and legacies - and awaken new creativity?
- Reimagining buried treasure
- Highlighting brands and legacies
- Unlocking hidden value
- Innovative storytelling
- Intersections between old and new
- Promoting social justice through the arts
content curation | audio | video | photo | exhibition | copywriting | print & digital publication | oral history | anniversary programming and events
design | identity | websites | experiential | endorsements & collaboration | social media
project management | marketing | advertising | content licensing | distribution
assessment | digitization | processing | cataloging | rehousing and storage | preservation & conservation | database development | digital asset management | appraisals | placement in long term repository | oral history
workshops | lectures | events | moderate discussions and panels | engage community organizations | conference planning | past events include The EMP Pop Music Conference, the Center for Documentary Studies at Duke University, The San Francisco GRAMMY Chapter, the Library of Congress, the NYU Music Technology Colloquium, The New York Times Summer Academy, and The Monterey Jazz Festival on topics including Entrepreneurial Ventures, Women in Business, Oral HIstory & Social Movements, Documentary Studies , Fundraising & Grant Writing in the Arts, Food & Music, and Archival Studies in Music
“Jocelyn is conscientious and dedicated to her work. She is open to feedback and collaboration and has a very professional, yet easy manner. ”
— Kristin Starling, The GRAMMY Foundation
“[Arbo Radiko] is passionate about building communities, both local and global, in person and online. They understand the power of collaboration and have the ability to tell compelling stories through thoughtful public programs, humanities resources, and through accessible formats.”
— Lauren Kushnick, NY Council for the Humanities
“I had the pleasure of working with Jocelyn on Erroll Garner’s “The Complete Concert by the Sea” 60th anniversary re-issue album. Jocelyn was a pure joy to work with, her commitment to excellence was evidenced on a consistent basis throughout the entire process. Her passion, dedication, kindness, and professionalism are second to none. I’m happy to have had the opportunity to work with Jocelyn.”
— Henry Towns, Director of A&R Sony Music Entertainment
Jocelyn Arem - Founder, Executive Producer and Creative Director
Jocelyn is a Brooklyn-based, community-oriented multimedia producer, strategist, creative director, content curator, artist, activist, and archival consultant working across audio, film, print, and live activation. Her GRAMMY, Library of Congress and ASCAP Deems Taylor Award-nominated projects have resulted in collections being placed at the Library of Congress, colleges and universities. As a musician raised in a family of artists, Jocelyn understands firsthand the unique challenges creative people face in organizing their historical material. She enjoys exploring new ways to reimagine "buried treasure" to promote her clients' legacies - exploring the intersection between longtime and new audiences and supporting social justice causes. She teaches multimedia production at the NY Times Summer Institute.
She also performs as a soul/jazz singer under the name RABASI JOSS - Visit www.rabasijoss.com for more information.
Kathryn Littlefield - Creative Alignments, Funding Strategy
Kathryn has excelled in development and communications positions for nearly ten years. She has worked closely with nonprofit boards, executive directors, foundations, corporations, government representatives and individual stakeholders to build truly impactful, longstanding funding relationships and increasing access to arts and culture for all. Her prior organizational partnerships include the Brotherhood/Sister Sol, Brooklyn Botanic Garden, the Solomon R. Guggenheim Museum and Foundation, and the Brooklyn Museum, providing project management to high profile sponsorship accounts, multi-year global partnerships, and facilitation for corporate fundraising efforts around major projects and exhibitions.
Jessica Thompson - Mastering Engineer and Archival Project Manager
Jessica is a GRAMMY nominated audio mastering, restoration engineer, and audio archivist. Her mastering/restoration highlights include Erroll Garner's The Complete Concert By The Sea (Columbia/Legacy), nominated for Best Historical GRAMMY, 2016; Woody Guthrie's My Name Is New York (Woody Guthrie Publications) and Live At Caffe Lena (Tompkins Square). She is a board member of the SF Chapters of AES and The Recording Academy and a member of ARSC, and she has been invited to present at: Future of Music (2006), Experience Music Project Pop Con (2014, 2015), ARSC Conference (2014, 2015, 2017), SXSW (2016), Skidmore College (2015), AES (2016)
Lisa Owens - Design Director
Lisa is a sought after graphic designer who has worked with clients including: Disney, Australian Open, The Wall Street Journal, PGA, FUJITSU, AT&T, National Thoroughbred Racing Association, COX, Coca-Cola North America, Sony, the Erroll Garner Jazz Project, Sunset Center, Waxing Poetic, Octane Press and website design for Kenney Construction and Truly Mindful Coloring
Michelle Magdalena Maddox - Photographer and Videographer
Michelle is an award-winning photographer trained commercially at Brooks Institute of Photography in Santa Barbara, CA. Known internationally for her commercial, fine art, editorial, portraits, and wedding photographer, her work includes the cover image of the GRAMMY-nominated Sony Legacy CD box set and vinyl release "The Complete Concert by the Sea." She is the founder of Bohypsian Magazine.
ADVISORS: John Roth, Linda Schmidt, Holly George Warren